A lead is a potential customer who has expressed interest in your product or service. This interest could be shown through actions like signing up for a newsletter, downloading a resource, or engaging with your brand. Leads are valuable because they represent future sales opportunities, and effectively nurturing them can lead to long-term business relationships.

To generate an Leads, navigate to NextGenSwitch > Contact Center > Leads, Click on Leads > Create New Lead to start entering the lead information.

Lead Name,

Designation, its refers to the job title or role of the lead or potential customer

Contact Information (email, phone number)

Website, NextGenSwitch (or any lead generation system) refers to the URL of the lead’s company or personal website.

Company, refers to the name of the lead’s company or organization.

Address, refers to the physical location of the lead or their company.

Source of Lead (where the lead came from),

Interest/Inquiry Details (briefly describe what the lead is interested in)